Privacy Policy

This Privacy Policy applies to the mobile games and services provided by Lith Games OÜ ("we," "us," or "our"). We are committed to protecting your privacy and ensuring you understand how your information is collected, used, and shared when you use our mobile applications available on the Apple App Store and Google Play Store.

We generally do not collect personal information that identifies you directly (such as your name or email address) unless you voluntarily provide it to us, for example, by contacting us for support. However, we and our third-party partners may collect certain data automatically to provide and improve our services and display advertisements.

Device and Usage Information: We may collect information about your device, including device model, operating system version, system language, region, and IP address. We also collect data about your gameplay, such as game progress, scores, and interactions within the app.
Advertising Identifiers: We use advertising identifiers (such as Apple's IDFA or Google's Advertising ID) to serve personalized ads and analyze ad performance. You can reset these identifiers or opt-out of tracking in your device settings. On iOS devices, we request your permission before accessing the advertising identifier (IDFA) in accordance with Apple's AppTrackingTransparency (ATT) framework. If you choose not to allow tracking, we will not use your IDFA for personalized advertising. In-App Purchases and Subscriptions: We offer optional in-app purchases and subscription options in some of our games. All payments are processed securely by Apple App Store or Google Play Store. We do not collect, store, or have access to your payment or credit card information.

We work with third-party advertising networks and analytics providers to display ads in our games and improving user experience. These partners may access your data and operate under their own privacy policies. We encourage you to review them.

Our partners include:

• AppLovin: We use AppLovin to serve ads. AppLovin may collect and use your data for advertising purposes. For more information about AppLovin's collection and use of your information visit: https://legal.applovin.com/privacy/
• Google AdMob: We use Google AdMob to display ads. Google may use the advertising ID from the device on which the ad is serving to generate interests and demographics (for example, 'sports enthusiasts'). Google Privacy Policy
• Unity Ads: Unity Privacy Policy
• Meta Audience Network (Facebook): Meta Privacy Policy
• Mintegral: Mintegral Privacy Policy
• ironSource: ironSource Privacy Policy
• Adjust: Adjust Privacy Policy
• GameAnalytics: GameAnalytics Privacy Policy

We use the collected information for the following purposes:

• To provide, maintain, and improve our games.
• To analyze game usage and optimize player experience.
• To serve relevant advertisements and measure ad performance.
• To provide customer support and respond to your inquiries.
• To comply with legal obligations.

Data Retention: We retain collected data only for as long as necessary to provide our services, improve our games, comply with legal obligations, and resolve disputes. Data that is no longer required is deleted or anonymized.

Our games are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information.

For games where we have mixed audiences, we may implement age gates to ensure that personalized advertising and data collection are minimized for younger users in compliance with COPPA and GDPR-K.

We use reasonable and industry-standard technical and organizational security measures to protect user data against unauthorized access, loss, misuse, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure.

GDPR (EU/UK Users): You have the right to access, correct, or delete your personal data. You may also object to the processing of your data. In our games, you can manage your consent preferences for advertising via the "Privacy Settings" or "Data Settings" menu.
CCPA (California Users): You have the right to opt-out of the sale of your personal information. Most ad networks we use act as service providers or offer specific mechanisms to opt-out of interest-based advertising. You can typically find these settings in your device's privacy settings (e.g., "Limit Ad Tracking" on iOS or "Opt out of Ads Personalization" on Android).

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

If you have any questions about this Privacy Policy, please contact us at:

Lith Games OÜ
Email: info@lithgames.com
Website: https://lithgames.com